Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize
Retail TouchPoints
AUGUST 20, 2020
That weapon is an immensely valuable yet often underappreciated asset: data capital, specifically around consumer insights and demand forecasting. The Profit’s In The Data. Take a look at the net profits of most traditional retailers. Think that’s a reach? For example, that can be as low as 2% in the grocery sector.
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