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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

If getting the order to you is expensive what about returns? Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. This process of ordering and returning goods is very expensive. Take mattress retailer Casper.

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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

Three years after Blockbuster turned down Netflix’s offer Netflix had more than one million subscribers and by 2006 Netflix had six million subscribers. It’s not unlike Amazon’s entrance into the eCommerce market in the 90s. If you didn’t return your movie rental on time you were charged a dollar a day. Poor execution.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

Walmart saw a future in discount retailing and aggressively went after that market chipping away over time at consumers that once would have shopped at Sears. Most mid-priced retailers like Sears or JCPenney or Gap are struggling not just because of poor assortments but due to consumer economics. billion and $32.6

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales.