Indigo 9 Digital

JANUARY 11, 2023

The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. If getting the order to you is expensive what about returns? This process of ordering and returning goods is very expensive. Take mattress retailer Casper. In 2018 Casper spent $80.7

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

MARCH 28, 2022

By Tricia McKinnon Before the advent of streaming Blockbuster was a popular video rental store where customers could rent their favourite movies on VHS tapes or DVDs and watch them at home. At the time Blockbuster could have afforded the purchase price since it had raised $465 million in an IPO a year earlier.

Kiosk 122

Kiosk Returns Retail Trends ATS 122

Indigo 9 Digital

JANUARY 12, 2023

By Tricia McKinnon Did you know that at one time Sears was the largest retailer in the world? But at some point there is a tipping point when a company fails on so many fronts it’s impossible to get back up. That insight was the impetus for Sears’, at one time, immensely popular, catalog. That was back in 1969.

Merchant Services 111

Merchant Services Consumer Management Department Stores 111

Indigo 9 Digital

MARCH 17, 2022

At the end of the day the criteria for success is rather simple. The exposure can also come at a cheaper price. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Free samples are really just another form of marketing retailers use to generate more sales.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90