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Behind Eggslut’s fall in Asia: The harsh reality of the F&B market 

Inside Retail

Founded in Los Angeles in 2011 by chef Alvin Cailan and his cousin Jeff Vales, the chain currently operates 12 locations globally. Despite generating massive media buzz, Eggslut struggled to sustain interest among local customers. International F&B brands are often open in more visible locations to draw that initial interest.

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