How Brands Large and Small are Leaning into the Amazon Effect to Compete
Retail TouchPoints
SEPTEMBER 8, 2021
Since Amazon Prime’s inception 15 years ago, Amazon has only increased the annual membership cost three times — rising from $79 per year in 2005 to $119 in 2018. The purchasing power of $79 in 2005 equals about $109.90 For Walmart and Target, their physical stores are a key part of their logistics plan, and it’s paying off.
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