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Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

If you are curious about these and other elements of Dove’s marketing strategy then consider these five keys to its success. When you think about beauty and skincare brands they often market their products as ones that help you to achieve a standard of beauty that isn’t achievable. This changed with Dove’s Real Beauty campaign in 2004.

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

caught onto this trend early when it launched back in 2004 and sold lipstick for only a dollar online. s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. s chief marketing officer. “A sees the importance of marketing. CEO Tarang Amin.