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China, digital and brand collabs: Here’s what’s next for Papinelle

Inside Retail

Founded by Renae James in 2003, Papinelle sells pyjamas and loungewear made out of natural fibres, such as organic cotton and silk, through a handful of its own stores in Australia and New Zealand and wholesale partnerships with Nordstrom and Dillard’s in the US. Global expansion and marketing. Brand collabs.

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

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How to Win in Retail: Less Science, More Art

Retail Prophet

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. Yet, despite all the investment in technological progress, too many retailers today struggle to stay afloat, grinding it out each day, one promotion at a time.

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2021-2022 Buyer’s Guide Directory

SGN Magazine

Your customers will thank you for making their shopping efforts fun by returning to shop again, and by telling their friends about your business. Atlanta Market at AmericasMart. The Premier Gift, Décor and Lifestyle Market. Jewelry and gifts for the resort souvenir market. LAS VEGAS MARKET. Association (CGTA).

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