How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
Some of the company’s tech stack was 20 to 30 years old, and the need to play catch-up has been combined with a desire to create an even better technology infrastructure — one that benefits its customers, the participating network of FTD florists and the company itself. Discovering the ‘Unknown Unknowns’. “Say
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