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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

The brand’s discriminatory behaviour did not go unnoticed and in 2003 Abercrombie & Fitch was sued for racial discrimination by a group of employees and rejected job applicants. Horowitz decided Abercrombie & Fitch would focus on a young millennial consumer while Hollister would focus on a teen consumer.

Fashion 98
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The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

Amazon is the first channel consumers turn to when conducting a product search online ahead of even Google. If there was a mall where most customers shop, think of the biggest mall in any city, wouldn’t a retailer want to be located there? The Children’s Place started selling on Amazon back in 2003. Do you like this content?

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Normalizing Taboo CPG Topics: Lubricants, Toys, And Menstruation, Oh My!

Rangeme

From period products to sex toys and condoms, women-owned brands are breaking barriers when it comes to “taboo” topics in the consumer packaged goods (CPG) industry. The stigma that these products are somehow “dirty” or “gross” runs deep within societal and retail norms. Are you a buyer on RangeMe interested in FemmyCycle’s products?