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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. As we have grown consistently more accustomed to having the world at our fingertips, online shopping has only grown. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 237
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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It is a consumer-to-consumer platform where small businesses and individuals sell items to consumers. It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Taobao is the largest online shopping marketplace in China.

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How to Win in Retail: Less Science, More Art

Retail Prophet

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. But the shift is bigger than consumer-facing innovations. Most importantly, consumers are looking to retail to play a more artistic role in their lives.

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2021-2022 Buyer’s Guide Directory

SGN Magazine

Your customers will thank you for making their shopping efforts fun by returning to shop again, and by telling their friends about your business. The vendors that advertise in each edition of SGN are proven companies with quality products and a commitment to customer service. DIONIS/CREATIVE CONSUMER PRODUCTS. Building A.

Jewelry 52
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The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

Amazon is the first channel consumers turn to when conducting a product search online ahead of even Google. More than 200 million people shop on Amazon each month. If there was a mall where most customers shop, think of the biggest mall in any city, wouldn’t a retailer want to be located there? The good news….

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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

The brand’s discriminatory behaviour did not go unnoticed and in 2003 Abercrombie & Fitch was sued for racial discrimination by a group of employees and rejected job applicants. There were customers that shopped at Abercrombie & Fitch precisely because they liked the club vibes and feeling like they were one of the cool kids.

Fashion 98