2002, ATS, Management and Marketing Spend

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

FEBRUARY 13, 2023

If you are curious about how Wayfair came to dominate the online home goods market here are seven facts about Wayfair’s strategy you should consider including the challenges it faces as an eCommerce business. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend.

Home Furnishings

Home Furnishings Advertising Marketing Marketing Spend

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

Consumer

Consumer Returns Advertising Marketing

Experience Retail Today

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Why Direct to Consumer Brands Struggle with Profitability

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