Wayfair’s Strategy – 7 Compelling Facts You Need to Know
Indigo 9 Digital
FEBRUARY 13, 2023
In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend. Wayfair uses advertising to buy growth. billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. Wayfair’s margins were 27.5% In 2021 Wayfair spent $1.4
Let's personalize your content