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In 2001, a US billboard showed a picture of the first iPod alongside the slogan “1,000 songs in your pocket”. To recreate this atmosphere, nothing will beat the use of point-of-sale media such as music or digital signage. . Advertising is quick to exploit this phenomenon. Then, it’s El Dorado all the way!
It is important to recognise, however, that customer loyalty isn’t just based on the point of sale. What our data tells us is that we are heading towards an omnichannel future based around in-store experientialism, in support of online points of sale.”.
in 2020 – its first annual contraction since 2001. Growth in card payments is supported by its large card acceptance network, with almost six point of sale (POS) terminals for every 100 individuals in 2021. Singapore was among the first countries to be affected by the COVID-19 pandemic.
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