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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It For example, if you spend more than $130 , we ship your order in a cardboard oven box and there are fake cockroaches hidden inside. ” Customers camp out for new Johnny Cupcake product drops.

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14 Examples of Great Customer Experiences in Retail

Indigo 9 Digital

It has been nearly 20 years since Apple opened its first retail store in 2001 and that advice has not gone out of style. Fast shipping. The answer: “let’s put a bar [the Genius Bar] in our stores. But instead of dispensing alcohol, we dispense advice.” Nordstrom is betting on services to provide a great customer experience.

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6 of the Best Ways to Retain Customers in Retail

Indigo 9 Digital

But in the early 2000s that started to change with the launch of the iPod in 2001. When Kanye West launched the Yeezy Boost 350 sneaker with Adidas he did so with a limited release drop. Some of these benefits include receiving samples from top brands, free standard shipping and a birthday gift.