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Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World

Retail TouchPoints

According to Mirakl’s Enterprise Marketplace Index (“the Index”), while traditional ecommerce sites have experienced sharp growth, online marketplaces have grown at double the ecommerce rate: more than 80% year over year in the fourth quarter of 2020. So what’s driving this growth imbalance? Adrien Nussenbaum is co-founder and U.S.