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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

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It’s the reason why he started 16 businesses by the time he was 16 , whether he was doing magic tricks at birthday parties or selling candy in school hallways. And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It Tickets are now available at a special Intro Rate.