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Customer experience: Nostalgia, the weapon of the future post-crisis?

365 Retail

Advertising is quick to exploit this phenomenon. In 2001, a US billboard showed a picture of the first iPod alongside the slogan “1,000 songs in your pocket”. Nostalgia allows experiences that provoke an emotional reaction. The key for brands will be the perceived improvement in quality, trust and loyalty from their customers.

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10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

By Tricia McKinnon For as much as we hear the words “the customer experience” the experience we have with many retailers often feels less than ideal. In defence of the retail industry delighting customers is not an easy thing to do. Nordstrom is making a bet that services are key to a great customer experience.

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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. We have found that peer-to-peer assets from micro-influencers average 3X the average engagement rate on organic content and result in 4X higher click-through rates for paid advertisements.

Marketing 229
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How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. In 2001, sales in November accounted for 8.8% Depending on who you ask, you’ll get very different answers.

Consumer 246
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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It I started making shirts for the metal band I was in as a joke, advertising a bakery that didn’t exist called Johnny Cupcakes. It all started as a joke,” Earle admitted in a recent interview with Retail TouchPoints. “My

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Jason & Scot Show Episode 263 – Amazon Unbound with Brad Stone

Retail Geek

23:48] I wasn’t completely sure but I went to her website and she had a clips of herself doing advertisements from years ago before she started working for Amazon and I clicked play on a couple of them and I was like my God that is the voice of a all right.