Customer experience: Nostalgia, the weapon of the future post-crisis?
365 Retail
MAY 19, 2021
Advertising is quick to exploit this phenomenon. In 2001, a US billboard showed a picture of the first iPod alongside the slogan “1,000 songs in your pocket”. Nostalgia allows experiences that provoke an emotional reaction. The key for brands will be the perceived improvement in quality, trust and loyalty from their customers.
Let's personalize your content