Drinking Habits in the U.S., U.K., and New Zealand
Rangeme
DECEMBER 22, 2021
That’s a big reason why people started buying more premium brands, but there’s also a general trend towards wellness now. There’s a huge focus on quality rather than quantity by the consumer,” she notes. Sales of off-premise premium spirits and high-end wine are up, according to NielsenIQ’s Alcohol in the Recovery Phase report.
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