‘BFCM isn’t just another sale’: Tips to maximise success on TikTok, Pinterest
Inside Retail
AUGUST 8, 2025
For the first time in Australia, representatives from some of the world’s biggest social media platforms – Meta, Pinterest and TikTok – came together to share insights and advice for brands and retailers to win the upcoming Black Friday Cyber Monday (BFCM) sale season. “The most successful campaigns aren’t rushed,” Shelby Van Zwol, founder and CEO of Chain Social, which hosted the BFCM strategy summit in Melbourne on Friday, told Inside Retail.
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