tag endorsement 
Hunton Andrews Kurth
JULY 5, 2023
Last week, the FTC announced its long-awaited finalization of updated Endorsement Guides. Based on public comments, the Commission added a sentence to Example 12 stating that fake positive reviews used to promote a product are “endorsements.”
Inside Retail
MAY 27, 2024
The divestment was necessary to facilitate the approval of the Woolworths deal and gain the ACCC’s endorsement. To reflect this divestiture, Woolworths’ purchase price of the 55 per cent stake in PetStock would be expected to be around $438 million, down from the initial price tag of $586 million.
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Inside Retail
OCTOBER 10, 2021
The physical build of the boutique was undertaken with Site-Box Projects which ensured the materials used are supported by credible environmental certifications including the Programme for the Endorsement of Forest, the Green Building Council of Australia’s Green Tag and Good Environmental Choice Australia.
Hunton Andrews Kurth
NOVEMBER 21, 2023
Most of the warnings to the trade associations and dieticians are the same, however, notably, the FTC makes it clear to trade associations that ultimately, they are responsible for the individuals with whom they partner and for ensuring that those individuals comply with the FTC’s Endorsement Guides.
Hunton Andrews Kurth
JANUARY 11, 2023
Beware the Wolf in Sheep’s Clothing: FTC Takes Action Against Apparel Retailer Who Bragged He Could Rip Off Consumers by Ripping Out Made in China Tags. FTC Votes to Issue Revised Endorsement Guides for Public Comment. Challenges for “Buy Now, Pay Later” Industry May Affect Retailers.
Inside Retail
JUNE 6, 2024
This top-heavy approach to luxury has led to a renaissance of mid-tier contemporary American brands, with Tory Burch, Coach, Ralph Lauren and Lacoste and more gaining social media clout with a younger audience through celebrity backing – and offering status and prestige without the hefty price tag.
Inside Retail
AUGUST 30, 2021
Like #EyesLipsFace, the initiative proved an instant hit: to date, TikTok content tagged #EyesLipsFamous has inspired 41.5 million views, while posts tagged #EyesLipsFace have accrued 7.8 It’s no surprise that the brand has built a passionate following on the platform, with TikToks tagged #GoodMolecules garnering 13.1
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