Strategies for Growth During a Frugal Holiday Shopping Season
Independent Retailer
NOVEMBER 21, 2022
In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought global supply chain issues and delays; and this year, among skyrocketing inflation and the cost-of-living crisis, there is a widely expected lack of demand. It is the ‘season of silent tills,’ as far as Christmas spending is concerned. by Mark Hook.
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