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Store Technology Q&A: Redefining Experiential Retail For The COVID-19 Era

Retail TouchPoints

The hype surrounding “experiential retail” encouraged retailers to think big and invest in technology that would keep shoppers in stores longer — touching and feeling products and having long, passionate conversations with associates. That means using technology to focus less on razzle-dazzle and more on practicality.

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One step ahead: Anticipatory design is the next frontier in personalisation

Inside Retail

In a digital world where customer expectations are set by digital-native brands, traditional retailers are rapidly leveraging multi-channel platform capabilities and data to provide customers with more. Anticipatory design uses a combination of context, data, and machine learning to adapt, generate, and refine an individual’s experience.

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The role of in-store analytics in the age of E-commerce

Shopper Motion

In-store analytics is the process of collecting, analyzing, and using data about customer behavior and interactions in physical retail spaces in order to improve business performance and drive results. The importance of in-store analytics in the age of e-commerce cannot be overstated.

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Data-Driven Dominance: Retail Analytics Insights for 2024 Success

Retalon

The essence of retail analytics insights cannot be understated. It is the backbone shaping the future of retail enterprises. Retail analytics insights play a pivotal role in strategic decision-making. Retail analytics insights can be categorized into four types: descriptive, diagnostic, predictive, and prescriptive analytics.