Store Technology Q&A: Redefining Experiential Retail For The COVID-19 Era
Retail TouchPoints
JUNE 17, 2020
The hype surrounding “experiential retail” encouraged retailers to think big and invest in technology that would keep shoppers in stores longer — touching and feeling products and having long, passionate conversations with associates. That means using technology to focus less on razzle-dazzle and more on practicality.
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