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Sport and retail: How brands can leverage the buzz around the Matilda’s

Inside Retail

Retail has long capitalised on social and cultural events in order to generate sales. This can be seen in the countless marketing campaigns that were launched in the leadup to the Barbie movie, which stimulated huge activity for hundreds of brands.

Planning 246
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10 of the Best Grand Opening Ideas for Retail Stores

V Count

A grand opening is great for bringing attention to your new retail store. However, the said retail grand opening not only gives you excitement but also makes you feel anxious if not successful. So how do you make sure your grand opening is a success?

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How to Plan Extraordinary In-Store Events!

Retail Adventures

To be a successful retailer today, you must do more than just sell “stuff”; you need to create experiences that touch customers’ hearts and minds as well as their wallets. Plan for two kinds of in-store events: Major and Minor. You need to host one major in-store event and two to three minor events each month.