Retail TouchPoints

NOVEMBER 18, 2021

Retail data science solution provider PreciseTarget has launched AcquisitionAI, a tool designed to give instant analysis of a brand’s newly acquired customers, automatically generating audiences that target the highest-value shoppers among them. AcquisitionAI includes integration with Facebook and other digital ad platforms.

Apparel 230

Apparel Fashion Marketing Target Market 230

Wiser

DECEMBER 20, 2018

As an eCommerce business, you may have asked yourself if you should be geotargeting website content. With that in mind, let’s explore everything you need to know about geotargeting to get to the bottom of that important question. How does Geotargeting work? How does Geotargeting work? That’s geotargeting.

Drop-Shipping 68

Drop-Shipping Location Promotions Customer Experience 68

Retail TouchPoints

AUGUST 31, 2022

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally.

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Location Advertising Promotions Point of Sale 255

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. More optimistic retailers will not pull back on spend and let their competitors steal their customers’ attention.

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Marketing Promotions Advertising Comparison Shopping 255

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS).

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Advertising Marketing Location Consumer 236

Retail TouchPoints

OCTOBER 9, 2020

The home furnishing and accent retailer, which operates 20 showrooms and 13 Ashley Home Store showroom licenses in Florida, partnered with cloud commerce provider Kibo , which offered a flexible ecommerce technology that would allow CITY Furniture to develop and support highly customized customer journeys and a fluid shopping-cart experience. “Our

Home Furnishings 222

Home Furnishings Payment Services Promotions Accounting 222

Retail TouchPoints

JANUARY 25, 2023

We believe Fiture can remove barriers to fitness and bring back the joy of movement,” said Hannah Gates, Senior Brand and Campaign Manager for Fiture in an interview with Retail TouchPoints. Fiture focused on finding a space with high visibility, located in close proximity to retailers and competitors that aligned with its core demographic.

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Location Consumer Marketing Management 182