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Thinking outside the box with visual merchandising

Retail Focus

Retailers have been using visual merchandising to appeal to and connect with shoppers for many years now. Here, we speak with several visual merchandising specialists to gain an insight into this area and look at ways retailers can better connect with their core target audiences. So, what can retailers do?

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Top 10 Visual Merchandising Secrets

Independent Retailer

Visual merchandising plays a pivotal role in converting sales at the store level. Here are some tricks of the trade that retailers will want to keep in mind when implementing visual merchandising strategies for your store that work no matter what you are selling: 1. by Melissa Stivale.

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VM Pioneer Edward D. Spitaletta Dies at 91

VMS

Edward’s career started in 1955 as a route driver for a wholesale rack jobber in Jersey City, New Jersey. After an industry consolidation, Edward was first made Vice President of Sales & Merchandising and then promoted to Senior Vice President of Supermarket Services Inc. After a few years, Edward joined Supermarc Inc.

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Edward D. Spitaletta Passes Away

VMS

Edward’s career started in 1955 as a route driver for a wholesale rack jobber in Jersey City, New Jersey. After an industry consolidation, Edward was first made Vice President of Sales & Merchandising and then promoted to Senior Vice President of Supermarket Services Inc. After a few years, Edward joined Supermarc Inc.

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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. It was a chance to control the brand narrative beyond wholesale and put Wilson products in context.”. Not for Wilson. Advertisement. COLUMBUS CIRCLE.

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What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you promote your brand to retailers so they choose to favor you over the crowd.

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Surefront Debuts New Product Development Platform

VMS

This promotes the timely advantage of secure, cloud-based collaboration, which keeps remote teams on the same page for faster and more efficient product development. Once those products are ready to hit shelves, users can invite retail buyers to view product showcases and settle wholesale orders without ever leaving the Surefront platform.