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Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

Additionally, Liquidity Services , which operates a B2B ecommerce marketplace for surplus business and government goods, has launched a new consumer-facing omnichannel marketplace called AllSurplus Deals for returned and overstock goods. The Refurbished program is part of a larger effort by eBay to boost product credibility on its platform.

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. They’re more likely than the average consumer to indicate they’re shopping for outdoor furniture, mattresses, kitchen appliances, bed and bath goods and garden items. They are 116% more likely to buy online and return in store.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping .

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

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Technology, trends and key takeaways from NRF’s Big Show

Inside Retail

After so much Covid-19 disruption and damage, the National Retail Federation’s (NRF) Big Show returned to the Big Apple with an equally big bang last week. As consumers return to stores post-pandemic, they are seeking out intuitive and personalised interactions that surprise and delight, with the option for frictionless self-service.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

Kerrits also is beginning to roll out SMS marketing to improve the customer experience with automated updates on order and shipping status and to promote its burgeoning livestreaming efforts. We have a really healthy returning customer rate that’s increasing. Burgeoning Livestreaming Program Helps Build Brand Equity.

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2022 Retail Success Guide

Independent Retailer

We have already seen a lot of that in the past 18 months, what the experience is now versus before is defining new roles as we hopefully continue to exit the pandemic and return to this new version of normal. This can help greatly with reducing the rate of returns. Curbside Pickup Can Help Save on Shipping Costs.