Store Growers

SEPTEMBER 5, 2021

One of the drivers of a profitable Google Search Campaign is advertising on the right keywords. If you pick keywords that are too generic, you’ll get a lot of clicks but few sales. Pick keywords that have very low search volumes, and you’ll get a trickle of traffic. What is Google Keyword Planner? That’s a 10x difference!

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Store Growers

AUGUST 18, 2022

Think about things like researching keywords, organizing ad groups, and writing ads. But instead of selecting keywords, DSA matches the search terms with your site content and creates the ads automatically. As mentioned before, Dynamic Search Ads don’t work with keywords. Limited control over keywords.

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Store Growers

MARCH 1, 2018

All your keywords sorted into themes. In the first post of this little series, I’ve talked about doing keyword research for Google Ads. If you followed that, you should have something resembling the spreadsheet below: Outcome of the keyword research. A number of different columns with closely related keywords.

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Store Growers

NOVEMBER 27, 2018

Google has a type of advertising called Google Shopping , where algorithms handle most of the heavy lifting. You need to create a product feed from your store and Google Shopping will match your products to relevant search queries. Fact 4: Your “Keywords” Aren’t Your REAL Keywords.

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Store Growers

MARCH 1, 2018

All your keywords sorted into themes. In the first post of this little series, I’ve talked about doing keyword research for Google Adwords. If you followed that, you should have something resembling the spreadsheet below: Outcome of the keyword research. Different columns with closely related keyword. From our research.

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Store Growers

APRIL 1, 2021

Keywords & targeting. xx ad groups do not have any keywords. Quickly spot ad groups without keywords. Fix your audience source that’s sending a required parameter that doesn’t match your feed. 3 – Keywords & Targeting. Upload customer match lists. Budgets & bidding.

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Store Growers

DECEMBER 14, 2018

You can see this actual score if you click on the status of a specific keyword in your account: To decide the actual order of the ads on the page, Google takes this quality scores and multiplies it with the max CPC. But I try to look at it more as an indicator of how relevant your ad is to the person on the other side typing in that query.

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Store Growers

NOVEMBER 27, 2018

So why would Allbirds run ads on their own branded keywords? The most important reason is to block competitors from advertising on “allbirds” related keywords. Because the way Google Ads works, advertising on the “allbirds” keywords is a lot more expensive for a store that doesn’t sell Allbirds products.

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Store Growers

AUGUST 31, 2023

That means avoiding most automation and campaign types that do multiple things at the same time. Which campaign types to use? Picking the right campaign type probably is the most important thing you can do. In the following sections, I’ll cover more details about the 3 highlighted campaign types.

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Accounting Advertising Shopping ATS 68

Store Growers

JULY 9, 2019

Looking closer at those branded campaigns, we can see a campaign for the core brand keywords (“glossier”) and a couple of others that are split according to the category (Skincare, Body & Makeup). Top 10 branded keywords. Top 10 unbranded keywords (sorted by traffic they bring to glossier.com). Top Shopping keywords.

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Store Growers

APRIL 10, 2019

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. Having the right keywords is the foundation of a successful paid search campaign. The way to fix this is to make smarter use of keywords match types in Google Ads. The Four Keyword Match Types.

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Store Growers

JULY 16, 2019

The good news is that you can easily fix this issue by using negative keywords in Google Ads. What are negative keywords? Negative keywords prevent your ads from showing up for specific search queries. Your store sells furniture, and your bid for the keyword “console”. Google Keyword Planner.

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Store Growers

FEBRUARY 14, 2022

Google will then mix and match all of these elements to come up with a different ad depending on the placement. Both on the different channels, or on the type of visitors (prospecting vs remarketing). Visibility on Keywords or Placements. So if you have keywords lists from previous campaigns, it can be well worth adding them!

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Store Growers

DECEMBER 2, 2020

And the number clicks is going down (because they were adding negative keywords). The main problem was that their titles were very vague, which made it hard for Google to know which search queries to match their products with. 33% of all product titles have extra keywords that aren’t part of the other titles.

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Store Growers

AUGUST 5, 2022

Then I work my way through the campaigns in the account, until we’ve gotten down to the tiniest level of whether or not Sunday night should have a -5% bid adjustment in the Search campaign targeting “funny red hat” related keywords. If it’s a good account, the advertiser’s intention will be clear and the results will closely match that.

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Store Growers

DECEMBER 11, 2019

According to Google’s definition , quality score is an estimate of the quality of your ads, landing pages, and keywords. Google gives a numerical value – between 1 and 10 – to each keyword, and it influences how much you pay for each click (CPC) you receive on your ads. What Is the Google Ads Quality Score?

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Advertising Accounting Promotions Shopping 41

Store Growers

MAY 6, 2020

For years, I’ve been talking s**t about broad match keywords. My advice has been simple: stay away from this keyword match type , especially if you are new to Google Ads. That’s because in all the accounts I’ve audited, broad match keywords are one of the key reasons for a poor ROI. Let’s dig in!

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Store Growers

APRIL 22, 2020

Modified broad match is one of the 4 keyword match types in Google Ads. As the name implies, it is a slight variation of the broad match type. Let me show you what modified broad match is and how to use it correctly! When To Use Modified Broad Match. How To Use The Broad Match Modifier.

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Advertising Accounting Management ATS 41

Small Biz Trends

JUNE 30, 2023

Affiliate marketing is a type of advertising in which a firm pays third-party publishers to create traffic or leads to its products and services. Types of Affiliate Marketing in 2023 There are three main types of affiliate marketing: unattached affiliate marketing, related affiliate marketing, and involved affiliate marketing.

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Store Growers

MAY 14, 2020

Exact match is the most restrictive keyword match type. When you add a keyword using exact match, Google Ads will only show your ads for keywords that are almost identical to the one you provide. But over the last couple of years, Google has made some changes to exact match. Misspellings.

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Store Growers

MARCH 9, 2020

So if your budget is small, keep the number of products/keywords low. Google Ads is a platform that allows you to advertise in different places, using different campaign types and different ad formats. So I suggest to run the different campaigns types in Google Ads step by step: Shopping Ads. Order To The Chaos. Remarketing Ads.

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Store Growers

JULY 8, 2021

Top 10 branded keywords: caraway cookware. Designed for Any Type Of Home. Image extensions are a fairly new extension type. This in terms of design, color, and advertising on the caraway keyword. In essence, Equal Parts were using the caraway keyword in their search campaigns. Top 10 non-branded keywords.

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Store Growers

JULY 15, 2022

Unfortunately, some Google Ads audiences are available only for specific types of campaigns. Use of Audience Segments in Different Campaign Types. Now, before we dive deeper into different audience segments, please note that the use of audience segments depends on the campaign type (Search, Shopping, Display, YouTube, etc.).

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Store Growers

JUNE 21, 2018

Their system automatically create ads with your products and match them with relevant search queries. Here are the various pieces of Google Shopping campaign optimization that we’ll cover: Adding negative keywords. Adding negative keywords. For this limited set of keywords, we spent $58.76

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Store Growers

FEBRUARY 20, 2020

Account management: keep the client and expand the revenue through upsells (increase ad spend) or cross-sells (run other types of campaigns). It used to include a bunch of best practices like adding negative keywords, sitelinks, different keyword match types, bid adjustments, to the accounts you manage.

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Store Growers

JULY 13, 2020

Because this blends both campaign types, it makes direct comparison with other campaigns harder. With Standard Shopping, you can see the queries your ads appear for, and are able to throttle them up or down, or even exclude them as negative keywords. A good comparison would be if I sold 10,000 types of socks for men.

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Store Growers

JUNE 24, 2023

And here’s another piece of advice for you: when you’re targeting more countries simultaneously, check whether the costs for shipping in each country match the currency on your feed. If you want to add individual fields, you can add identifiers by matching them only with specific attributes available in your Google Merchant Center account.

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