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Key Disaster Preparedness Takeaways for Retailers from an Eventful Summer

Retail TouchPoints

Take Stock of the Inventory Amid the digital transformation of retail, technologies such as SquareSpace have become more commonplace at the point of sale, while self-service kiosks and cashierless checkouts are now ubiquitous.

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Buy Now, Pay Later: Does it Work for your Online Retail Business?

Retail TouchPoints

BNPL solutions are a way for merchants to offer point-of-sale financing via a simple installment payment plan. Unlike other installment options, BNPL offers zero wait time, a big win for the “I want it now” market, and invites customers to buy big-ticket items by reducing the upfront financial expenditure shock.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Marketers can further leverage point-of-purchase inventory to run ads on DOOH screens in key locations right before a purchase is being made.