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Key Disaster Preparedness Takeaways for Retailers from an Eventful Summer

Retail TouchPoints

Recently, Hurricane Idalia caused 350,000 outages in Florida and Georgia, while Hurricane Ophelia brought damage that left at least 140,000 people without power across Virginia and parts of North Carolina. Ed Spears is a technical marketing manager in Eaton ’s Critical Power and Digital Infrastructure Division in Raleigh, N.C.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Phygital” is the term being used to describe this blending of physical and virtual to provide more immersive, interactive customer experiences.

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Buy Now, Pay Later: Does it Work for your Online Retail Business?

Retail TouchPoints

Here’s an in-depth look at BNPL and the potential benefits to your online and in-store business. BNPL solutions are a way for merchants to offer point-of-sale financing via a simple installment payment plan. Using BNPL, approved customers can defer payments at checkout — both online and in-store. Buy Now Pay…What?