Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?
Retail TouchPoints
AUGUST 7, 2023
After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. Doubling down on merchants outside of China. The very next month Temu debuted in the U.S.
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