Marketing Marketing Spend Merchant Services 
Inside Retail
MAY 13, 2025
Google could incorporate their existing Google Play services and potentially leapfrog ChatGPT, he added. Reevaluating marketing spend in the age of AI ChatGPT currently does not allow paid placements, and its recommendations are shaped by organic web data and user-centric logic.
Frank Mayer
APRIL 30, 2025
Whether it’s due to a recession or a tightened budget, brands are always adjusting to shifting market conditions. And while not all brands scale back, many reevaluate their marketing spend during times of uncertainty. In fact, a 2014 Compliance Initiative Study by Shop!
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Retail TouchPoints
AUGUST 20, 2024
These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Four of these strategies include: 1. Leveraging affiliate channels.
Retail TouchPoints
AUGUST 7, 2023
After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. Doubling down on merchants outside of China. The very next month Temu debuted in the U.S.
Retail TouchPoints
JANUARY 5, 2023
Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. Consumers now expect personalized offers and content, based on the widespread adoption of services like Netflix and Amazon delivering specific recommendations based on their own interests. Today’s Consumer Mindset.
Retail TouchPoints
SEPTEMBER 28, 2020
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.
Inside Retail
MARCH 27, 2023
In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. Shoppers were able to make purchases at a discount and split their payments into three instalments. It was all about boosting in-store shopping.
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