Retail TouchPoints

FEBRUARY 2, 2024

Unified commerce isn’t just about implementing a platform,” said Justin Racine, Principal for Unified Commerce Strategy at digital consultancy Perficient in an interview with Retail TouchPoints. Where should I allocate marketing spend? That’s where unified comes into the dialogue. Uber is another example.

Payment Services 317

Payment Services Consumer Accounting Promotions 317

Retail TouchPoints

JUNE 5, 2020

As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Unlike many other forms of traditional marketing spend, when deployed properly, affiliate impact can be quantified. Next comes developing win-win affiliate payment structures.

Marketing 194

Marketing Payment Services Promotions Consumer 194

Retail TouchPoints

MAY 22, 2023

Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate.

Advertising 290

Advertising Consumer Marketing Payment Services 290

Inside Retail

MARCH 27, 2023

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. Shoppers were able to make purchases at a discount and split their payments into three instalments.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Inside Retail

DECEMBER 6, 2022

On 21 November the company announced generally positive results, once again featuring strong growth in gross transaction value (GTV), gross revenues, active users, and orders. GoTo is still probably the market leader in Indonesia across e-commerce and on-demand services, but in e-commerce it’s a close call between it and Shopee.

Payment Services 130

Payment Services Marketing Spend Advertising Marketing 130

Indigo 9 Digital

JANUARY 17, 2023

This shift in behaviour translated into material revenue gains for food delivery companies. DoorDash’s revenues in fourth quarter of 2020 were up 226% to reach $970 million, Uber Eats’ revenues were up in a similar fashion by 224% to reach $1.4 A healthier rate of marketing spend would be around 10% of sales.

Merchant Services 116

Merchant Services Payment Services Consumer Marketing 116

Small Biz Trends

JUNE 30, 2023

It works by dividing the responsibility of product promotion and production between parties. Four separate parties must be involved for this to work namely sellers (advertisers, retailers, brands), the advertiser or affiliate (publishers, creators), the customer, and the affiliate network (technology platform). billion U.S.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19