How Woolies is using 2D barcodes to increase sales and transparency
Inside Retail
JANUARY 31, 2022
The same barcode that you use at your point-of-sale can also be scanned on a phone by the consumer so they can access a lot of information about the products they’re buying. At Woolworths, we plan to build on the potential of these barcodes to offer customers valuable information on provenance, quality and sustainability.
Let's personalize your content