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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

NOVEMBER 25, 2020

The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery. The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 199
Markdowns Fulfillment Shipping Marketing Spend 199
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How to Create a Seamless Relationship Between Marketing and Merchandising

Wiser

JULY 19, 2017

Consolidating assortment insights in a common data model between merchandising and marketing allows retailers to craft an integrated data-driven strategy across both teams. It is crucial for the merchandising and marketing team to work together throughout a product’s life cycle. Discounting and Promotions.

Marketing 84
Marketing Promotions Markdowns Advertising 84
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