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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

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The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods.

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Nike, Dick’s Link Loyalty Programs

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In a rare move, Nike has connected its loyalty program to Dick’s Sporting Goods (DSG) membership program, reports CNBC. Nike has reduced its number of retail partners in recent years to focus on its most productive wholesale relationships. DSG received 19 percent of its sales from Nike products last year.