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Key Disaster Preparedness Takeaways for Retailers from an Eventful Summer

Retail TouchPoints

Take Stock of the Inventory Amid the digital transformation of retail, technologies such as SquareSpace have become more commonplace at the point of sale, while self-service kiosks and cashierless checkouts are now ubiquitous. Invest now to save later.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

Observing consumers’ physical behaviors through anonymized GPS location data helps marketers identify customers’ new movement patterns, which indicates a lot about their interests, preferences and characteristics. As CPG brands continue to ramp up advertising spend, they should reconsider their media mix to align with a phygital strategy.