How to Build a Highly Profitable Product Assortment Strategy (2021)
Retalon
APRIL 14, 2021
It needs to be relevant to the current (and upcoming trends), as well as sensitive to the unique geo0demographics of your channels and locations. Wide assortment breadth allows retailers to appeal to bigger demographics, but make it more difficult to appeal to more dedicated and loyal niche markets. What is deep assortment in retail?
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