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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

Among its multiple impacts, COVID-19 accelerated an elongation of the holiday shopping season that was already underway. Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that).

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How retailers can maximise returns during the upcoming sales season

Inside Retail

James Johnson, director of technology services & strategic accounts, APAC at Shopify, says it is critical for Australian retailers to optimise their product offers and sales channels to make the most of the sales season and seize the opportunity to end a difficult year on a high. Offer gift cards.

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2022 Trends for Social Commerce

Independent Retailer

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

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Social Selling: Need to Know Data for Small and Medium Businesses Amid the E-Commerce Explosion

Retail Minded

The following guest article has been written by Mark Hook , VP, Global Brand, Communications and PR at Brightpearl, a retail-tailored operating system for omnichannel merchants. The impact and growth of social media brands now play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished.

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Social Selling: Data for Small and Medium Businesses Amid the E-Commerce Explosion You Need to Know for 2022

Retail Minded

The impact and growth of social media brands now play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. S ocial apps that already allow for commerce include Instagram , Facebook , and Pinterest. But TikTok and Twitter are also experimenting with shopping features. .

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Gen Z’s New Shopping Habits May Kill Off Unprepared Brands

Retail Minded

Experts predict Gen Z will fuel a massive shift in how people shop – and currently, retailers are woefully unprepared. New digital channels help Gen Zers to shape and build their own unique identity and create their own story (with social and livestream video playing a key role as discovery, community and purchase mechanisms). .