McDonald’s outage underlines the risks of retailers becoming too reliant on tech
Inside Retail
MARCH 17, 2024
McDonald’s mobile app; its human-less, order-taking kiosks; its digitised menus that change based on trends, the weather and more; and even its generative AI — together, these enable McDonald’s to eke out additional sales and efficiencies worth billions of dollars to the company, which has 40,000 locations in roughly 100 countries.
Let's personalize your content