Wiser

APRIL 9, 2019

That’s why unauthorized sellers are a problem for online brands. These sellers aren’t part of any formal reseller agreement, which means they’re selling your products without your permission. These sellers aren’t part of any formal reseller agreement, which means they’re selling your products without your permission.

Advertising 83

Advertising Consumer Planning ATS 83

Wiser

NOVEMBER 15, 2016

What Is the Impact of Gray Market Sellers & How Can Brands Keep Up With Them? of the time but this jumps to 54% for unauthorized retailers. Gray market sellers are unauthorized resellers of your products. Gray market sellers were a big problem for headphone manufacturer and lifestyle brand, Skullcandy.

Marketing 60

Marketing Checkout Advertising Promotions 60

Wiser

AUGUST 8, 2022

In order to protect the prices of their items and uphold their brand equity, many manufacturers have implemented minimum advertised price (MAP) policies with their authorized sellers. No matter how well-trained an employee might be, there is always room for human error. 2: Expose Gray Market Sellers.

Advertising 148

Advertising Marketing Consumer Accounting 148