Health & Wellness, Marketing, Shopping and Social Commerce

e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

JANUARY 4, 2021

Beauty invested heavily in bolstering its digital capabilities even further as more consumers shopped direct via the company’s online properties. Beauty team; How the company’s success with TikTok has inspired more marketing experiments; and How the emphasis on “clean beauty” is driving product and brand innovation. How is e.l.f.

Beauty and Health

Beauty and Health Consumer Health & Wellness Marketing

Dilmah CEO Dilhan Fernando on how Gen Z is breathing new life into tea

Inside Retail

AUGUST 15, 2023

In the global tea category, we’re very much a speciality tea in a market that has become commoditised – and that was accelerated by the GFC, which led too many wonderful owner-operators and family-run businesses to change hands and so we’ve had the emergence of several large operations that control the category.

Beauty and Health

Beauty and Health Supermarket Consumer Marketing

Experience Retail Today

e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Dilmah CEO Dilhan Fernando on how Gen Z is breathing new life into tea

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