Store Growers

NOVEMBER 28, 2016

A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. So Google Shopping suffers from this as well. That’s because it seems that you only have 1 lever to work with: increase or decrease the CPC of a brand, category or product. But what if that’s not enough?

Shopping 54

Shopping Advertising Accounting Management 54

Store Growers

APRIL 1, 2021

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. Bonus: Want to learn how to get REAL results Google Ads? Start with our free 59-page guide: Google Ads For Ecommerce. Ads & extensions.

Accounting 36

Accounting Advertising Shopping Management 36

Store Growers

AUGUST 16, 2018

Google has recently rebranded its Adwords advertising platform to Google Ads. This redesign was an opportunity for Google to come clean and stop a set of nasty practices that I’ve been calling out for years. Google is a business that needs to make money for its shareholders, I’m not questioning that.

Advertising 48

Advertising Accounting Marketing ATS 48

Store Growers

JANUARY 9, 2017

Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement.

Merchant Services 55

Merchant Services Shopping Advertising Management 55

Store Growers

APRIL 29, 2019

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research , ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers. Chai teas, Black teas).

Promotions 38

Promotions Advertising Location Accounting 38

Store Growers

NOVEMBER 28, 2016

A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. So Google Shopping suffers from this as well. That’s because it seems that you only have 1 lever to work with: increase or decrease the CPC of a brand, category or product. But what if that’s not enough?

Shopping 28

Shopping Advertising Accounting Management 28

Store Growers

AUGUST 20, 2019

Google Ads works best when your ad can exactly match what a person is looking for. There are a ton of different search query combinations and many searches are completely new, even to Google. So to run successful search campaigns, you need to cover a wide range of keywords and, ideally, have a unique ad for each of them.

Advertising 50

Advertising Accounting ATS Shipping 50

Store Growers

MARCH 1, 2018

Google Ads has been around for more than 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. And if you don’t even know that you’re doing something wrong, your Google Ads future doesn’t look bright. Setting up ad groups.

Accounting 34

Accounting Location Advertising Shipping 34

Store Growers

MARCH 1, 2018

Google Adwords has been around for almost 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. The last couple of years Google Adwords has changed how it looks and works, making it a perfect time for an update. Setting up ad groups.

Accounting 28

Accounting Advertising Location Shipping 28

Store Growers

OCTOBER 25, 2022

Google Ads and Google Analytics are two of the most powerful tools for online businesses. And I’ll then walk you through the different steps in order to link your Google Ads to your Google Analytics accounts. Why Should You Link Google Ads and Google Analytics?

Accounting 8

Accounting Advertising Location Management 8

Store Growers

JANUARY 9, 2017

Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement.

Merchant Services 28

Merchant Services Shopping Advertising Management 28

Store Growers

FEBRUARY 7, 2018

The overall number of sessions has gone down because I didn’t have big hitting Facebook ads campaigns as I did during December. Now let’s look at where the visitors in January came from: Google / cpc or Adwords tops the January chart. Sign up for new updates and follow the journey! Organic search in the long term.

Checkout 37

Checkout Marketing Accounting Returns 37

Store Growers

AUGUST 31, 2023

Last Updated on September 1, 2023 Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and maybe an image, and boom, your ad goes in front of thousands or millions of people. Maybe some traffic, but no sales and certainly no revenue to pay for those ads.

Accounting 68

Accounting Advertising Shopping ATS 68

Store Growers

DECEMBER 17, 2020

Enhanced CPC is one of the most popular bidding strategies in Google Ads. It’s one step up from manual CPC bidding. So you still keep control over your bids, but you leverage some of the automation that Google has available. Bonus: Want to get better results from Google Ads? Get it here!

Management 36

Management Promotions Shopping ATS 36

Store Growers

DECEMBER 1, 2022

If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding strategies that heavily use Google’s automation to find potential customers for your business. Google likes to push Smart Bidding forward as the solution to any problem, but it’s not always the best choice.

Advertising 41

Advertising Accounting Returns ATS 41

Store Growers

MAY 28, 2019

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? It takes the guesswork out of setting CPCs and uses complex algorithms to decide exactly how much to pay for each click. It takes the guesswork out of setting CPCs and uses complex algorithms to decide exactly how much to pay for each click.

Accounting 57

Accounting Advertising Location Returns 57

Store Growers

JULY 13, 2020

I used to consider this fully automated Shopping campaign part of the big bag of dirty tricks Google uses to squeeze more money out of unknowing advertisers. So for the last couple of years, I’ve steered clear of Google Smart Shopping campaigns and advised others to do the same. It’s where Google is headed. Get access now!

Shopping 57

Shopping Merchant Services Advertising Accounting 57

Store Growers

JANUARY 14, 2021

You tell Google exactly how much revenue you’d like to make for every dollar you put into your campaigns, and Google delivers you that result. Target ROAS is a Google Ads bid strategy that aims to hit the target return on ad spend that an advertiser specifies. How Does Target ROAS Bidding Work in Google Ads?

Accounting 53

Accounting Returns Advertising Shopping 53

Store Growers

MARCH 9, 2020

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you. Let’s get started!

Advertising 75

Advertising Shopping Accounting Checkout 75

Store Growers

JUNE 21, 2018

And that’s not different if you want to optimize your Google Shopping campaigns. Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable? The great thing about Shopping campaigns is that Google does most of the heavy lifting for you.

Shopping 68

Shopping Advertising Merchant Services Accounting 68

Store Growers

OCTOBER 30, 2022

The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions? Merchant Promotions is a Google Merchant Center program that lets online advertisers show their promotions in their Shopping Ads. Merchant Promotions are exclusively limited to Shopping Ads.

Merchant Services 58

Merchant Services Promotions Shipping Advertising 58

Store Growers

AUGUST 5, 2022

If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit. Let’s get started!

Accounting 69

Accounting Advertising Merchant Services Shipping 69

Store Growers

JUNE 20, 2019

During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon. What are Google Shopping Showcase ads?

Shopping 28

Shopping Advertising Accounting Apparel 28

Store Growers

JUNE 20, 2019

During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon. What are Google Shopping Showcase ads?

Shopping 28

Shopping Advertising Accounting Apparel 28

Store Growers

JULY 16, 2019

Many advertisers waste money on inefficient Google Ads campaigns. The good news is that you can easily fix this issue by using negative keywords in Google Ads. Negative keywords prevent your ads from showing up for specific search queries. Google Keyword Planner. What are negative keywords?

Advertising 48

Advertising ATS Accounting Shopping 48

Store Growers

APRIL 10, 2019

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. The way to fix this is to make smarter use of keywords match types in Google Ads. These small but important changes can lead to a lot of savings in ad spend, so pay close attention! And rightly so.

Advertising 64

Advertising Apparel Accounting ATS 64