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The Post-COVID Store: How to Tap the Pent-Up Need for Interaction Without Sacrificing Safety

Retail TouchPoints

The return to brick-and-mortar will be a slow, steady process, and preparing stores for the great return will be as much about making shoppers comfortable as it will be about enticing them back. You look at ULTA Beauty or DICK’S Sporting Goods during the pandemic and they crushed it. said Scaretta. “