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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

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But it turned out that the emporium of toys, games and fun could not in the end withstand the relentless competition and margin hits from the internet and supermarket retailers. Less than a year later, the UK arm filed for administration and all the stores were eventually shut. Profits at Barbie and Hot Wheels firm Mattel were $126.6