IKEA’s Strategy for Staying on Top
Indigo 9 Digital
MAY 27, 2022
At this store customers can also use IKEA’s app to scan a product’s QR code to add the item to their online shopping cart to have the item delivered or available for pick up. Stores as fulfillment centres. Now IKEA is spending part of a $3 billion investment to update its stores so they can also serve as fulfillment centres.
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