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Hy-Vee gives executives new leadership roles

Mass Relators

and will oversee Hy-Vee’s private brands, merchandising, marketing and digital initiatives. Tweeten’s promotion marks the first time a woman has been named president of Hy-Vee. Georgia Van Gundy was promoted to chief of staff, in addition to executive vice president and chief customer officer. Donna Tweeten. Aaron Wiese.