Message in a bottle: How social media has disrupted the fragrance sector
Inside Retail
OCTOBER 12, 2023
There was a time when you could define a decade by the overarching aesthetic that dominated the fashion, media and pop culture landscape of the period. In the first quarter of 2021, fragrance sales were up 45 percent from the year prior, despite the average retail price for fragrance products growing by 15 percent in the same time period.
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