How Placement, Blocking, and Interaction Drive Shelf Health and Sales
Wiser
JANUARY 16, 2018
This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . If a shopper doesn’t see your product on the shelf, it’s not in their purchase consideration set. It’s as simple as that. Sure, brand loyalty, pack appeal, and promotions all factor into the decision as well, but the primary factor is shelf presence.
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