Sat.Oct 10, 2020 - Fri.Oct 16, 2020

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Retail TouchPoints Announces Winners of 2020 Retail Innovator Awards

Retail TouchPoints

The platform also gives consumers the ability to opt in to the offers, making it a privacy-friendly method to engage customers. The retailer leverages an identity marketing platform to verify the status of each consumer tribe, giving it the flexibility to make these offers exclusive while reducing discount abuse.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?