The Role of Retail Displays During the Pandemic and Beyond
Frank Mayer
NOVEMBER 20, 2020
A recent article on BBC.com entitled, β How Covid-19 will change our shopping habits ,β cites a 2019 study by online merchandising company First Insight about the spending habits of consumers in stores versus online. The article continues, βThe same report also showed a stark increase in impulse buying when shopping in a physical store.β.
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